What Works on Substack (and What Doesn’t) in 2025 for Founders, CEOs & Brand Builders
Content & Audience Growth for Authors, Memoir & Book Strategy for Leaders Rachel Moss Content & Audience Growth for Authors, Memoir & Book Strategy for Leaders Rachel Moss

What Works on Substack (and What Doesn’t) in 2025 for Founders, CEOs & Brand Builders

Substack is no longer just for journalists or indie writers. In 2025, it’s actually become one of the fastest ways for founders, CEOs, and anyone building their personal brand online to get their ideas directly into their audience’s inboxes.

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From Substack to Book Deal: A Playbook for Substack Writers
Content & Audience Growth for Authors, Publishing Pathways & Proposals Rachel Moss Content & Audience Growth for Authors, Publishing Pathways & Proposals Rachel Moss

From Substack to Book Deal: A Playbook for Substack Writers

In 2025, the quickest path to published isn’t a viral TEDtalk or hit podcast. It’s having a growing Substack. Publishers are actively scouting innovators and thought leaders in their fields with engaged audiences, as well as founders who treat their newsletter like a book-in-progress.

If you’re interested in growing an audience on Substack and transforming your newsletter into a book, here’s the playbook you need to get you from posting to published.

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