
Memoir Vs. Business Nonfiction: Which One Should a CEO Write First?
Every founder knows that a book can change the trajectory of their company. And every CEO I’ve worked with eventually asks me:
Should I write a memoir or a business book first?
Short answer: it depends on your goals.

The Founder Memoir in 2025
By now, the founder memoir isn’t just a vanity project. In fact, it could be your biggest business asset. Done right, a memoir can be your company’s most persuasive recruiting tool, your most viral piece of content, and the thing that lands you speaking opportunities, press, and deal flow for years.