
Memoir Vs. Business Nonfiction: Which One Should a CEO Write First?
Every founder knows that a book can change the trajectory of their company. And every CEO I’ve worked with eventually asks me:
Should I write a memoir or a business book first?
Short answer: it depends on your goals.

How Does Ghostwriting Work?
If you’re looking to hire a ghostwriter, you’re probably wondering: What happens once I sign the contract?
Ghostwriting seems shrouded in mystery (even in 2025), but in reality it’s a clear, collaborative process that captures your voice and transforms your story into your legacy.
This guide will walk you through each phase of the ghostwriting process, from day one to finished manuscript.

The Founder Memoir in 2025
By now, the founder memoir isn’t just a vanity project. In fact, it could be your biggest business asset. Done right, a memoir can be your company’s most persuasive recruiting tool, your most viral piece of content, and the thing that lands you speaking opportunities, press, and deal flow for years.